Building and Managing your own Online Survey Panel
Why would you want to build and manage your own online survey panel? There are a number of reasons why organizations decide to set up their own panel: 1. To create a online community of respondents who share a common characteristic, such as gender, age group, location, profession or hobby. This will allow future research projects to target people who have already been screened for relevant attributes. 2. To have access to respondents from all over the world. Although there are some respectable online panels that provide respondents from around the globe, it is possible that they won't have exactly the right characteristics needed for upcoming research projects. In this case setting up your own panel could be a great solution because you will be able to post recruitment ads, for example on Facebook groups, that are likely to attract participants with the specific characteristics you're looking for. 3. To build a community of respon...